Why the US needs its own outbound
Many European B2B companies win at home and then stall in the US. The product is ready. The market is not mapped, the messaging is written for European buyers and nobody on the team knows which American accounts to start with. Outbound is the fastest way to test the US before you open an office or hire a local team, as long as it is built for the US market and not copied from home.
We build that system for you: a map of your US market, the signals that show who is ready, messaging written for American buyers and sending set up for US volume. Then we run it until meetings land in your calendar, so you learn what the US actually wants before you commit headcount.
Who it is for
- European B2B companies with product-market fit at home
- Teams that want proof of US demand before hiring there
- Founders who will run the first US meetings themselves
How we build it
- Map the US marketEvery company that fits, by state and segment, scored for fit and timing. The US is big, so the map decides where to start.
- Pick the first segmentsThe ones most likely to reply, which are not always the biggest. Often they look most like your best customers at home.
- Rewrite the messageAmerican buyers expect a faster, more direct pitch with proof up front. The offer and the copy are written for them.
- Set up sending for US volumeDomains and inboxes sized for the market, warmed before launch, with send times in the buyer's time zone.
COPYING HOME OUTBOUND
- European references and tone
- Whole country, no order
- Sends at European hours
BUILT FOR THE US
- Messaging written for US buyers
- Segments ranked by odds of reply
- Timed for the buyer's working day
US rules for cold email differ from GDPR. Our founder Hlib Storchak covers them in is cold email legal in the US on storchak.eu.
What you get
- A map of your US market with the first segments chosen
- Messaging and offers written for American buyers
- Email and LinkedIn running on infrastructure you own
- Weekly numbers that show which US segments respond
FROM THE YARD
The first US segment that works is often a niche, not the biggest vertical. Start where your home wins look most similar, prove it there, then widen. A small segment that replies teaches you more than a big one that ignores you.
The approach is the same one we use everywhere, explained in what a GTM system is. The difference is the map and the message.
Questions about US market entry
Do we need a US entity or office first?
No. Outbound can test demand before either. Many teams use the first months of meetings to decide whether and where to open an entity.
Is cold email legal in the US?
Yes for relevant B2B email with a clear way to opt out and an honest sender. US rules are more permissive than in some European countries, but we still follow the same standards everywhere.
Who takes the meetings?
Usually the founder or a senior seller at first, across time zones. We schedule around your working day and route every interested reply to the right person.