The short version
I am Hlib Storchak, the founder of Shipyard GTM. I started in sales at seventeen, which mostly taught me how badly cold outreach goes when nobody has thought about who to contact or why. Everything since has been the slow correction of that.
Over the years the work moved from sending outbound to building it. Infrastructure, data, targeting, signals and copy as one system, with the sending as the last and least interesting step. That system has booked more than 2,000 meetings for B2B companies so far. Shipyard is based in Riga, Latvia, working with teams across Europe and the US.
Why Shipyard exists
Most outbound teams start sailing before they have built the ship. They buy a list, write three emails and hire someone to push volume. When it stops working, nobody can say which part broke, because there are no parts. There is just activity.
Shipyard is the opposite approach. We build the whole system first: the market map, the signals, the data, the research agents, the sending and the routing. Then we run it until meetings land in the calendar. The client keeps every part of it. We build the ship. You close the deals.
How I work
- Targeting beats volume. The right two hundred accounts outpull the wrong five thousand, every time.
- Timing beats targeting. A good account with a fresh reason to talk is worth ten without one.
- Automate the work, not the thinking. AI agents do the research. A person decides what goes out.
- The offer carries the email. No subject line rescues a weak reason to reply.
- You keep everything. Domains, data, prompts and the playbook are yours from day one.
I will also tell you when outbound is the wrong tool. If your offer or your market is the problem, more emails will not fix it. I would rather say that on the first call than after the first invoice.
Where else to find me
I write and record most weeks, mostly because explaining something is the fastest way to find out whether I really understand it.
- LinkedIn: daily notes on outbound, GTM and AI agents
- YouTube: walkthroughs of the systems we build
- storchak.eu: my personal site, with cold email and LinkedIn playbooks
- The Shipyard blog: how we build and run GTM systems
