What our market mapping service is
Market mapping finds every company that could buy from you, scores each one for fit and timing and names the people inside it who matter. It is the first thing we build for every client. You can also have it on its own: a complete map of your market that your team can work from, whoever runs the outbound.
The difference from a bought list is coverage and order. A list is whatever a database returned for a job title. A map is the whole market, filtered by rules you can read, with the exclusions written down and the accounts ranked by who to contact first.
Who it is for
- Founders who want to know the real size of their market before hiring
- Sales teams entering a new country or segment
- RevOps leads who need a clean account universe for territory planning
- Teams whose lists keep running out after a few weeks of sending
How we build the map
- Turn the ICP into a filterRules a database can check, plus exclusions like agencies, existing customers and open deals.
- Pull the whole marketSeveral sources combined and deduped on the company domain, so nothing is missed because one provider had a gap.
- Score fit and timingTwo separate scores. Fit decides who belongs on the map. Timing decides the order you work through it.
- Name the buyersTwo or three verified people per high-fit account, with LinkedIn profiles attached.
- Check by handWe read a sample of accounts before trusting any score. If too many are a poor fit, the filter changes.
What you get
- Every account in your market in one table, with the filters that produced it
- Fit and timing scores you can sort and explain
- Named, verified buyers for each high-fit account
- The accounts showing a signal right now, ready for a first campaign
- A refresh plan: fit every quarter, timing every week
FROM THE YARD
The hand check catches more than any rule. A common surprise is a segment that matches every filter but never buys, usually because the budget sits with a parent company in another country. Those accounts go into the exclusions before anyone writes to them.
The full method is in how we map a market before the first email goes out. If you want to try it yourself first, how to build a TAM list covers the sources and the dedupe step.
Questions about market mapping
How long does a market map take?
About a week for one ICP in one region. Most of the time goes into the filter, the exclusions and the hand check before the scores are trusted.
Can we buy the map without the rest of the system?
Yes. The map is useful on its own for planning, hiring and territory decisions. Most teams that start there later use it for outbound, with us or without us.
Which markets can you map?
Any B2B market where the companies leave a trace online. We work across Europe, the US and beyond, country by country, because data coverage changes by region.