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  <title>Shipyard GTM blog</title>
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  <description>How we build and run GTM systems for B2B companies.</description>
  <language>en</language>
  <item>
    <title>How we map a market before the first email goes out</title>
    <link>https://shipyardgtm.com/blog/how-we-map-a-market/</link>
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    <pubDate>Wed, 07 Oct 2026 07:00:00 +0000</pubDate>
    <category>Market mapping</category>
    <description>Every account that fits, scored for fit and timing, with the buyers named. This is the process we run in week one, step by step.</description>
  </item>
  <item>
    <title>B2B buying signals: the list that actually predicts a deal</title>
    <link>https://shipyardgtm.com/blog/b2b-buying-signals-that-predict-deals/</link>
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    <pubDate>Wed, 07 Oct 2026 07:00:00 +0000</pubDate>
    <category>Signals</category>
    <description>Which B2B buying signals actually predict a deal, how to score them before they decay and how to build a system that acts on the strongest first.</description>
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